adiVerse Virtual Footwear Wall

adidas (note the lack of caps) and Intel have teamed up to create this virtual interactive footwear wall. The wall recognises if you're male or female, delivering you a selection of shoes that suit. You can then dive in and explore the shoe from every angle, and even the marketing campaign behind it, although I'm not too sure why you'd want to do that.

A very nice example of how interactivity can be used to enhance the retail experience.

Thanks Sheena for the link.