adiVerse Virtual Footwear Wall

adidas (note the lack of caps) and Intel have teamed up to create this virtual interactive footwear wall. The wall recognises if you're male or female, delivering you a selection of shoes that suit. You can then dive in and explore the shoe from every angle, and even the marketing campaign behind it, although I'm not too sure why you'd want to do that.

A very nice example of how interactivity can be used to enhance the retail experience.

Thanks Sheena for the link.

I'm Looking for a Developer

I'm looking for a developer and collaborator to work with on some (hopefully) awesome interactive work. It's not about the money, it's about making great work that may someday make money. I have the ideas, I don't have the technical know how to push it further and make it happen.

If you're interested, know anyone who's interested, or know where I can find someone who is interested send me an email.

Hopefully I'll be posting some of the resulting work on this site soon.

Wh-wh-wh-wh-wh-wh-wh-wh-whopperface

I really liked Whopper Sacrifice and now I like this latest BK project: Whopperface. (The title of this post is a bad attempt at referencing a certain Lady Gaga song). The video explains it all really, but in case you don't have the time to watch it the setup is easy: A hidden camera takes a shot of you as you order your Whopper, a printer prints your face on a wrapper, your Whopper is wrapped up in the wrapper, you get handed your Whopper with your face on the wrapper. (Lots of W's just there).

It's interestingly lo-fi and kind of creepy. I like it.

Facebook Doppelganger

I found this Coke Zero interactive campaign this evening on The Inspiration Room. It's part of Coke Zero's larger campaign that asks the question: If Coke can clone their own unique taste, then why can't scientists clone humans. Quite a logical leap but this Face Profiler Facebook application is kind of cool.

Through some back end wizardry and Facebook connect, it scans your Facebook photos and finds your Facebook doppelganger. (That's a lot of "Facebooks" in one sentence). It didn't work that well for me. Mainly because the only image I have of myself is really bad. That's not my real hair by the way.