When the mobile phone met the Internet it changed it forever, this year it seems as if our TV's are going to get a similar treatment. All of the major players are beginning to deliver services for the TV: YouTube, Vimeo, Apple, and Google; and when these companies get involved, you know there's something major on the horizon.
Andy Kinsella has written a short and useful post on his blog discussing the new and upcoming TV / internet offerings. Here are some of the links from his post:
YouTube Leanback – http://www.youtube.com/leanback
Vimeo Couchmode – http://vimeo.com/couchmode
YouView – http://www.youview.com/
Boxee – http://www.boxee.tv/
Apple TV – http://www.apple.com/appletv/
Google TV – http://www.google.com/tv
This is obviously a very exciting opportunity for brands, and it certainly throws into question the validity and relevance of the 30 second TV spot. Very exciting times for those in advertising.
