"The Invite" is a student project by Max Arlestig and Maximilian Gebhardt. Not only is it a brilliant idea, but it's great example of how a real world, or "offline" object, can be used to trigger on online event.
A lot of social media campaigns can feel disconnected and cold because they lack links to the real world. Creating a campaign or product that connects both worlds brings a sense of magic, a "How did they do that?" moment.
Technology should make us feel this way and give us the opportunity to create something, or be part of something we could never be part of before. When you link this feeling to a brand the effect can be very powerful.
No comments:
Post a Comment