Irelands Good Side

Conceived, built and live within 2 days, Ireland's Good Side was an idea a bunch of us in the agency had on the Friday the IMF landed in Ireland. It's a simple idea: bring all of the positive conversations about Ireland on twitter together in one place to promote a positive outlook on a somewhat negative Irish future.

We've had a great response and received loads of hits so far. The positive conversations continue and the twitter feed is as relentless as the Irish rain. The site got a mention today on the excellent PSFK blog alongside Fergus O'Neill's excellent poster below:

   
Fergus plans on selling exactly 42BN posters worldwide to pay-off the Irish debt.

Come on Ireland!!

Cannes

As I'm sure most of you know Cannes is on this week and the winners have been announced for all categories expect Film and Titanium.

Unfortunately historically, Ireland doesn't have a great record at Cannes. But, this year Irish agencies Brando and Rothco have walked away with a Bronze Lion for O2 "Be The Difference".

Here is a brief description of the project from the Cannes Lions page:

"O2 wanted to get supporters closer to the Irish rugby team. So we gave fans the chance to record their Team Talk for the Irish rugby players. The best ones were played to the Team and on the big screen at Croke Park. Fans could also get their name printed into the number of an Irish player’s jersey. They could then search for their name to see which player they were a part of, on BeTheDifference.ie. The campaign was a huge success with over 85,000 fans registering their support, to get behind the team."

Brilliant achievement for both agencies and great for the industry as a whole.