Cannes

As I'm sure most of you know Cannes is on this week and the winners have been announced for all categories expect Film and Titanium.

Unfortunately historically, Ireland doesn't have a great record at Cannes. But, this year Irish agencies Brando and Rothco have walked away with a Bronze Lion for O2 "Be The Difference".

Here is a brief description of the project from the Cannes Lions page:

"O2 wanted to get supporters closer to the Irish rugby team. So we gave fans the chance to record their Team Talk for the Irish rugby players. The best ones were played to the Team and on the big screen at Croke Park. Fans could also get their name printed into the number of an Irish player’s jersey. They could then search for their name to see which player they were a part of, on BeTheDifference.ie. The campaign was a huge success with over 85,000 fans registering their support, to get behind the team."

Brilliant achievement for both agencies and great for the industry as a whole.