While doing research for my impending digital presentation I have come across some amazingly bad campaigns. T-mobiles latest "I'm just an ordinary guy like you want to be in my band?" camapign in just downright annoying. No Josh, I don't want to be in your band and go around annoying people by singing on an open air bus!!
But, this is nothing compared to: The OXO Factor. If by some miracle you managed to avoid seeing this campaign on television you are a lucky person. This is a horribly bad example of what happens when creatives rely on crowd sourcing. Families across the country are given a set script and asked to parody it anyway they seem fit, with unsurprisingly horrific results.
Thankfully I'm not the only one who feels this way. As I was writing this I recieved a link through my Twitter to Charlie Brooker's Guardian article on the same "ads". His article is better written than mine and deserves a read.
Because it has to be done, here is the link to The OXO factor. Don't blame me if you spontaneously burst out in tears.
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