Gaming and the Web

2000 - 2010 was the age of the social web.
The prediction is that  2010 - 2020 will be the age of the gaming web.

You can see its manifestations already: Foursquare, Gowalla, ARG's (that's alternate reality games Ger), groupon etc.

It's an area worth keeping an eye on and principles worth considering when doing awesome work for our clients.
It's also an excuse to play loads of computer games.

And in case you don't believe me here's a TED talk about the subject, and what the good people over in Weiden + Kennedy London think about it.

Morality and Computer Games

Gamasutra has written this very interesting article on morality in gaming and it's well worth a read. I'm not a big gamer myself, but I believe as advertisers it's an area we need to learn more about. Foursquare and Gowalla are two examples of how gaming, advertising and social media have combined to form something quite impactful.