For Me And You

I found this on CR this morning. A really new and interesting way of promoting an album. And the first entry into my new "Technological Inspiration" tab. I'm to lazy to write up what it is myself so thanks to copy and paste here it is in CR's words:
This is how it works: a cleverly hacked version of Google Street View allows users to preview tracks from the album in the areas of London that inspired them. As well as being able to move around as you would in the normal Google Street View, there are red arrows to find in nine different London locations (one for each track of the album) that each point to a location off the road - click it to find custom panoramic photographs of the band, shot at night by photographer James Royall.