Google have launched One Pass, a new online payment system for publishers. One Pass will allow people to buy subscriptions to online publications across a range of platforms using the one login. The video above is rather vague and doesn't really reveal a huge amount of practical information or screenshots of the product.
What it means for publishers and brands selling published content on the web is that people may be more encouraged to spend money if it is simplified to this one universal payment system - instead of remembering a tonne of passwords they'll only have to remember the one.
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