Back in December I posted about Shazam's intention to invade the living room and produce tagable TV content. In a press release posted on their site 4 days ago, Shazam announced that they have teamed up with Syfy's Being Human to produce the first tagable TV show. Tagging the show gives viewers links to exclusive video and previews of upcoming episodes, access to exclusive playlists from the series, downloads and the chance to enter the ‘Being Human Shazam Sweepstakes’ at Syfy.com.
This project is a very definite sign of the TV beginning to use "the second screen" i.e tablet computers and smartphones, to make the formally passive exercise of TV an interactive one. Back in November I posted about the future of TV and how 2011 will / may be the year that the TV and internet merge and it seems, for now anyway, that it may be true.
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