In this post a few weeks ago I posted a video showing some creative uses of the new facebook profile page. A few days ago Schweppes released this facebook app that helps you construct quite the artistic profile pic for yourself.
The app is a bit high involvement for quite an insipid reward, and the link to Schweppes is tenuous to say the least, but it is a good example of how a quick reaction to a trend online can be effective even if the idea isn't that strong.
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