AKQA, PostPanic and Rehabstudio have created this thank you from Google to all of it's 1 million AdWords clients worldwide. Each film is customised to display the viewers company name, making 1 million unique films.
As Creative Review describes it:
"Rehabstudio created a system that personalised each film, inserting the individual name of each advertiser into the action. AdWords then sent an email to all its customers globally, inviting them to view their bespoke film via a YouTube channel."
It's an interesting to see how digital can be used to turn the "traditional" medium of the mass-market TV ad into something unique and personal.
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