A nice use of Twitter by Ted Baker, London. It continues the trend of using digital platforms to effect the real world. Because it's a Friday, and I'm a tad lazy I've copy and pasted this description from PSFK instead of writing my own:
"Today, Ted Baker London is live broadcasting the ‘world’s first remote-controlled, digitally-powered live styling project’. Key US fashion bloggers will be in charge of a professional styling studio in Ted Baker’s London headquarters, using a live video stream and Twitter – and nothing more. Each of 7 selected US fashion bloggers has 15 minutes to demonstrate their fashion expertise by styling exclusive Ted Baker looks, via Twitter. In London, hair stylists, make-up artists and models will be taking direction from these US bloggers and wearing about 450 items from Ted Baker’s Autumn/Winter 2010 collection.
You can follow the event on Ted Baker’s Twitter stream (@ted_baker), and via the Ted Baker blog. In addition to the bloggers, any interested participants are invited to pitch styling suggestions by Tweeting Ted with the hash tag #takeonted. The best ideas may win a prize."
Thanks to Ro for the link.
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