Gaming and the Web

2000 - 2010 was the age of the social web.
The prediction is that  2010 - 2020 will be the age of the gaming web.

You can see its manifestations already: Foursquare, Gowalla, ARG's (that's alternate reality games Ger), groupon etc.

It's an area worth keeping an eye on and principles worth considering when doing awesome work for our clients.
It's also an excuse to play loads of computer games.

And in case you don't believe me here's a TED talk about the subject, and what the good people over in Weiden + Kennedy London think about it.