The Lizard Brain

Fed up with the crap on TV I sat down with a beer and watched loads of great videos on the 99%. (The 99% Percent conferences are part of the Behance network I mentioned in an earlier post.)

Seth Godin's presentation above on "the lizard brain" is quite brilliant. The lizard brain refers to the Amygdala, a primitive section of our brain that controls our survival instincts. It's the little voice that tell us to stop before we embarrass ourselves; to refrain from challenging the status quo. Godin argues that being creative is easy, "shipping" or quieting the lizard brain long enough to actually produce an end product is the true genius of creativity.


His presentation is timed to the burning out of a candle, so it won't take to much time out of your day.