Dulux

Stick a Sony logo at the end of this new ad from Dulux ad and you'd have a perfectly good (Fallon) Sony ad. In saying that, there is something I quite like about the TV. The stop motion is beautiful and the somewhat cliched, Jonsi from Sigur Ros song actually works quite well against it.

Where this campaign really takes off is here at letscolourproject.com. The site, sorry blog, uses all the tools of web 2.0 marketing and technology. From beautiful Flickr streams, to documentaries on the communities featured, and shots of "Drop sheet art", the campaign gets stronger and stronger. Dulux could take the colour crown from Sony and own colour.

The ad itself and some shots from the blog below: