For Me And You

I've noticed a big increase in the amount of augmented reality products appearing on the web these days. It's amazing what people are beginning to do with this very cool piece of technology. As with most technologies it will be interesting to see how long it will take for these developments to appear within advertising and when they do which brand will use it effectively and not just as a gimmick. Here are some interesting links that go into some of the very exciting developments out there at the moment.

An interactive music player made for a Wrigleys campaign in France. I'm unsure how this is relevant to the brand, but it is the first example of fully interactive augmented reality I've seen.

Due to my lack of knowledge on the subject a confusing yet really interesting way of creating your own interactive augmented reality camera using the PS3 webcam.

And finally this amazing app for the iPhone. It uses the iPhone 3G's new video function and the phones GPS to deliver realtime, realworld augmented reality.